Private jet charter survey 2010

PrivateFly conducted a survey of its global network of registered operators, which gathered data and opinion from a wide range of private jet operators, ranging from how their customer base is evolving; biggest challenges; emerging trends and their views about how the private jet charter industry is set to change.

Here are some of the results:

Do you think the internet is making the private jet industry more efficient?
Yes98%
No2%
How do you currently market your aircraft?(tick all those that apply)
PR48%
Word of Mouth / recommendations83%
Social media21%
Paid search / PayPerClick12%
Search Engine Optimisation50%
Other17%
Would having 360 degree panoramic imagery of an aircraft's interior on your website improve the opportunity for charter sales?
Yes52%
No48%
How would you define the approximate split of where your charter business comes from?
More from direct customers33%
Equal split from direct customers and brokers24%
More from brokers43%
In the last year, What approximate % of the primary person BOOKING the charter do you estimate is male or female?
Male63%
Female37%
In the last year, What approximate % of the charter PASSENGERS do you estimate is male or female?
Male68%
Female32%
Which sector of your customers do you estimate has seen most growth in the last twelve months?
First time special occasion12%
Business customers68%
Ex-owner or fractional owners20%
Other0%
What do you think ranks as the most important factor for a private charter customer? (choose one)
Getting a quote quickly17%
The most competitive price69%
Type and age of aircraft5%
Safety record7%
Other2%
What is the single biggest challenge facing the charter industry currently?
Environmental issues7%
The recession45%
Airport access5%
Too many competitors in the market place24%
Reaching more customers10%
Other9%
On average, how many quotes do you estimate that you generate per one charter booking?
10 quotes39%
20 quotes36%
30 quotes3%
40 quotes or more22%
What % of your flights do you estimate are empty positioning sectors?
10 - 20 %12%
20 - 30 %14%
30 - 40 %42%
Above 40 %32%
How did you hear about PrivateFly?
An email we sent67%
Aviation publication19%
Recommendation0%
Other14%
Which other marketing networks/ organisations are you a member of? (tick all that apply)
Avinode67%
CharterX61%
Other25%
What would most improve PrivateFly?
Available in other languages9%
Improved functionality21%
Online (live) help6%
Clearer instructions on how to use24%
Other39%

Survey results based on a sample size of 132 responses